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Apple wants consumers to stop camping outside for products

Angela Ahrendts, Apple's retail chief, sent an internal memo that encorages consumers to buy products online rather than lining up outside the store.FABRIZIO BENSCH/REUTERS

Angela Ahrendts, Apple’s retail chief, sent an internal memo that encorages consumers to buy products online rather than lining up outside the store.

Apple is trying to get rid of overnight campers who line up outside Apple stores in order to get their hands on new products first.

Angela Ahrendts, Apple’s retail chief, sent an internal memo to store staff members that encouraged them to explain to customers how easy it is to order online, according to Business Insider. The memo reads:

“Get in line online. The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives. This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You’ll make their day.”

In September, thousands of people lined up outside Apple Stores around the world to be some of the first to purchase the iPhone 6 and iPhone 6 Plus. The next Apple product to launch will be the Apple Watch on April 24.

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Nation / World – NY Daily News

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