Home / Music & Arts / Lego changes bulk order policy after Ai Weiwei fiasco

Lego changes bulk order policy after Ai Weiwei fiasco

Lego had refused to ship dissident Chinese artist Ai Weiwei bulk brick orders for his art. via Instagram

Lego had refused to ship dissident Chinese artist Ai Weiwei bulk brick orders for his art. 

Lego won’t block bulk orders anymore.

The Danish toymaker has backed off of forcing customers buying large quantities of the tiny bricks to reveal what they plan to build with them.

“Those guidelines could result in misunderstandings or be perceived as inconsistent,” the Lego Group wrote in a press release late Tuesday.

This stems from dissident Chinese artist and activist Ai Weiwei slamming Lego for “an act of censorship and discrimination” after the brand denied his bulk order. Ai had planned to use the building blocks in an Australian exhibition last December.

Ai posted Lego’s rejection email on Instagram in September, which stated, “We are not in a position to support the exhibition … by supplying the bulk order.”

The Lego Group claimed that it avoided participating in any projects with a political agenda.

But Ai argued that denying his order was politically motivated. He showed his disgust by posting an Instagram picture of Legos dumped in a toilet with the caption, “Everything is awesome,” which references the hit song from 2014’s “The Lego Movie.”

Ai also shared a selfie with Legos clipped to his beard, hair and eyebrows on Wednesday, after the toymaker agreed not to ask what someone is using the tiny bricks for — as long as the customer makes it clear that “the LEGO Group does not support or endorse the specific projects” if he or she displays the creation in public.

Ai responded by tweeting, “nice move #freedomofexpression.”

The new bulk order policy went into effect on Jan. 1.

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Music & Arts – NY Daily News

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