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'Selfish,' Kim Kardashian selfie book, bound to thrill fans

"Selfish," to be published on May 20 by RizzoliKim Kardashian via instagram

“Selfish,” to be published on May 20 by Rizzoli

Kim Kardashian already broke the Internet. Now she’s poised to break the best-seller lists.

The reality star’s latest project — a coffee-table book of self-portraits, called “Selfish” — is her most indulgent project yet, but it’s only going to boost her $ 65 million brand.

“Every time you think the general public might be sick of Kim Kardashian, she comes back even stronger,” says Ryan Schinman, founder of Platinum Rye Entertainment, a marketing company. “Whether it’s the video game (“Kim Kardashian: Hollywood”) or this picture book, the girl is an empire. … This is another seven-figure payday.”

The new volume of voluptuous selfies, cleavies, nudies and belfies documents her eight years in the spotlight — from her earliest brush with fame as Paris Hilton’s then-unknown sidekick in 2006 to her current status as reality TV royalty. The final shot shows the newly minted Mr. and Mrs. Kanye West’s clasped hands at their 2014 wedding.

It’s easy to mock — indeed, the title almost does it for you — but this seemingly throwaway collection may end up being just as much a part of pop-art history as when Andy Warhol painted soup cans.

Indeed, two decades ago, fame meant having the best fashion photographer capture you, as in Madonna’s groundbreaking “Sex” book in 1992, shot by Fabien Baron, or the iconic Mario Testino’s collection of Kate Moss portraits in 2011.

But now, true fame is having the public be so obsessed with you that it will even buy your selfies.

Every page in the 300-photo “Selfish” album is another frame in Kardashian’s overexposure. It begins at age 3 or 4 with Kim’s very first selfie: a blurred 1984 disposable-camera shot of her with her then-baby sister Khloe, trying on mom Kris Jenner’s clip-on earrings.

“We didn’t call them selfies back then. I had no idea what I was saving, just memories, really,” Kardashian tells Harper’s Bazaar in the only interview she is doing to promote the book.

The glossy scrapbook then segues into 2006 and 2007 nights out clubbing with Hilton and bestie Brittny Gastineau. Taken together, the photos from this era aren’t just silly — they also reveal a trend: There are far more boobs than butts, which move front and center years later.

In fact, readers don’t start seeing the now-familiar parade of bikini pics and Internet-breaking butt shots until 2013.

In all, there are more than 100 cleavage-bearing shots but only one of the bump from her 2013 pregnancy with North — the daughter she calls “my angel baby.”

And Kardashian chooses to print the nudes from the 2014 iCloud leak, including one graphic shot of her famous derrière that was sent to her husband for “inspiration.”

Branding experts are already predicting that Kardashian fans and frenemies alike will line up to buy the $ 20 book.

“There’s something tangible about a coffee-table book versus just having 30,000 different pictures of her in your phone,” explains Schinman. “You can put it on your desk, you can give it as a gift — either for someone who is a fan of Kim Kardashian or a gag gift for someone who’s not. It’s a novelty.”

A double belfie: Kim and Blac Chyna kimkardashian via Instagram

A double belfie: Kim and Blac Chyna

Enlarge Multitasking, Kim Kardashian style Kim Kardashian via Instagram

Multitasking, Kim Kardashian style


Mark Zablow, the CEO of Cogent Entertainment Marketing, agrees that curiosity will make this a cash cow. “People just want to see it,” he says. “How many people watch ‘Keeping Up with the Kardashians’ because they love it and can’t wait to see what they do next, and how many people watch because they hate it and can’t wait to see what they do next? It’s what I call the Howard Stern effect.”

And more important: She did it first.

“She did the most basic, obvious thing: take her favorite photos … send them to a printer and write a forward,” he says. “And anyone who tries to do this after her is second, so she has the advantage.”

Jim Milliot, the editorial director at Publisher’s Weekly, predicts this will be chalked up as another Kardashian success.

“I would be surprised if this didn’t hit the best-seller lists for a week or two,” he says. “If you look at the formula, this book has it all: a well-known author with her own very visual platform who likes to go out and promote her own work. All she has to do is send out one tweet to her 31 million followers.

“And we don’t have to worry about literary merit here,” he adds with a laugh. “We’re talking about a book that people can just have fun with.”

"#nofilter #nophotoshop" was the caption for this Instragram photo.kimkardashian via Instagram

“#nofilter #nophotoshop” was the caption for this Instragram photo.

Kim Kardashian posts a sexy bikini Instagram photo of herself on Twitter, tweeting, 'Double trouble.'Twitter via Instagram

Another bikini shot, this one captioned, “Double trouble”

"Tan time": A selfie from her honeymoonkimkardashian via Instagram

“Tan time”: A selfie from her honeymoon

Honeymoon's almost over: "Last day to get my tan in...," she wrote on Instagram.kimkardashian via Instagram

Honeymoon’s almost over: “Last day to get my tan in…,” she wrote on Instagram.

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Or not. Some people questioned why anyone would pay to see a bunch of pictures that are mostly online already.

“If I want to see all her selfies, all I have to do is go onto Instagram,” says Caitlin Gene, 16, from the Bronx.

But Emma Luzon, 26, from Hoboken, believes that “Selfish” will eventually be considered an iconic collection.

“Kim Kardashian is the Marilyn Monroe of our time,” she says. “Like Marilyn, we don’t fully appreciate her. But in 25 years we will look back and see she has done truly revolutionary things.”


  • 300 total selfies
  • 115 cleavage shots
  • 23 butt shots
  • 10 nude selfies
  • 1 shot of her baby bump
FBMD0f00075c010000b91d0000236200002a6b00002474000097ab000061140100a9230100 kimkardashian via Instagram

Kim and Kanye West enjoy a PDA moment (soon posted, naturally, to Instagram).

Enlarge On reaching 27 million Instagram followers: “27 mil!!!!! Thank you so much!!!! I love you all!!!!!' kimkardashian/via Intsagram

On reaching 27 million Instagram followers: “27 mil!!!!! Thank you so much!!!! I love you all!!!!!’



Kim Kardashian gave Harper’s Bazaar the schedule of her typical day. Try to keep up:

6 a.m. She wakes up next to her BlackBerry, iPhone and baby monitor. “The first person I talk to is Kanye because he’s right there next to me in bed.”

6:15 a.m. She checks on North, then goes running. When she returns from the run, she works out more.

8 a.m. She spends quality time with North and wolfs down a quick breakfast of scrambled eggs, oatmeal, or a protein shake with fruit.

10 a.m. She spends an hour and a half getting hair and makeup done if she is filming.

Noon: Shooting begins and lasts until 7 or 8 p.m. If there’s no shoot that day, she schedules meetings, such as with Sears (for her clothing line) or Rizzoli (about her “Selfish” book). “We don’t really get breaks.”

1 p.m. Lunch, usually fish or chicken and vegetables, whipped up by her personal chef.

2 p.m. She checks in with her mother and sisters. “I can’t live without talking to my family.”

7 p.m. Dinner and then time with her family. “I’m kind of a homebody.”

9 p.m. She unwinds in bed — watching TV. “When I do it’s typically murder shows or ‘Dateline NBC.’ ”

11 p.m. Washes up and applies moisturizer before going to sleep. “I’m usually so tired, I just pass out.”

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Music & Arts – NY Daily News

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